Published in Convenience World and Franchise Business Executive
Bubble tea giant Chatime Australia continues to flex its credentials as a leader of hospitality loyalty programs, as it fast approaches 1.2 million ‘Loyal-Tea’ members.
Chatime Australia, which has over 150 stores across the country, reached one million members last November and continues to grow. The brand’s loyalty membership currently sits at 1.17 million.
Chatime Australia’s popular ‘Loyal-Tea’ app was developed by specialist hospitality IT platform provider, Redcat, whose loyalty program technology is used by over eight million Australians.
“It was a thrill to reach one million Loyal-Tea Club Members last year, which was made possible by the incredible work of the Chatime Australia team in implementing such a popular and valuable program,” says Chatime Australia Head of Marketing Claire Fabb.
“Our primary customers are young Australians, who are all digital natives. We wanted to create a loyalty program that was as personalised and customisable as possible, so that our members could engage with Chatime in a way that was natural to them.
“Our Loyal-Tea program meets our customers wherever they are, digitally or physically. While we are always seeking to improve the program, we are proud of the quality of the product we have created, which is reflected by its steady growth and high retention rate,” she said.
Chatime ‘Loyal-Tea’ app members can access exclusive benefits and features, skip queues by ordering ahead and locate their nearest store.
Behind the scenes of Chatime Australia’s successful loyalty program is Redcat, which supplies multi-site hospitality businesses with its integrated technology platform.
“Loyalty programs are such a valuable tool in the hospitality industry, especially when they are personalised and customisable. These programs can boost customer trust, improve brand awareness and, of course, increase sales,” says Redcat Sales and Marketing Director Lawrence Pelletier.
“Chatime Australia is a great example of what can happen when a business invests time and energy into a loyalty program, tapping into what their customers truly want. We are always learning with the Chatime team, and collaborate with them to improve both the app and our longstanding partnership,” he said.
For more information about Chatime’s Loyal-Tea program, visit https://chatime.com.au/loyal-tea-club/.