PRESS RELEASE
12 February 2025
Redcat partners with Armitage Associates to support its long term growth.
Redcat is pleased to announce a new investment partnership with Armitage Associates (Armitage) to support the growth of the business. Armitage is a boutique investment firm committed to making long term investments supporting founders and owner-operators seeking to grow their businesses.
This investment will support Redcat’s ongoing investment in its team and technology, including supporting existing customers, accelerating its product roadmap and expanding into new markets.
Redcat Managing Director, Jeff Lamb, said “Redcat is on an exciting growth path. This is a great development for Redcat and our people as we continue to expand the quality, breadth and depth of our services to customers, with the support of our partner, Armitage.”
There will be no change to Redcat’s operations as a result of Armitage’s investment. While this is an exciting development, it remains "business as usual” for Redcat, with the four founders retaining ownership in the company and continuing to support the existing CEO, David Waite.
Mark De Ambrosis, Managing Director of Armitage Associates, said “We are delighted to be supporting Redcat to continue to set the benchmark in the hospitality software market. This is a fantastic example of the Armitage model - partnering with the successful founders of a growing business in an exciting end-market to provide capital and support for long term growth”.
Armitage history and investment strategy:
Armitage Associates is a growth equity firm founded with the support of leading Australian families. Our investments focus on providing capital and management support to small and medium sized businesses, often family-held, in Australia and New Zealand.
Armitage looks to partner with management to assist in growing their company providing equity capital for growth. Armitage is fortunate to have long-term patient capital and adopts a long-term investment approach.
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