The rise of the dark kitchen and virtual brands
Time for dinner - and Australians around the country open up a food ordering app, scroll their favourite cuisines and place an online order for...
3 min read
Louie Scarpari : 08/06/2023 1:57:17 PM
Your kitchen is the nerve centre of your hospitality business. No hospitality business can operate without a kitchen to prepare meals for your customers – whether they’re eating them in your restaurant or in their own home; whether your kitchen is in the restaurant, or whether you operate a ‘dark kitchen’ offsite. The way your kitchen is run can have a direct impact on two of the key drivers of success in hospitality – customer satisfaction and cost efficiency.
In simple terms, your kitchen’s job is to get the right orders to the right customers at the right time. But it’s not always simple to get right. There are speedbumps and hassles that get in the way of efficient kitchen management. It’s always been difficult, but with the dramatic increase in online ordering, collection and delivery, getting kitchen management right is now a whole lot harder, with the same team potentially having to juggle getting meals to eat-in diners, with preparing dishes for customers who are coming in to collect, and orders to be picked up by delivery drivers.
Some of the issues that your kitchen might be facing include:
How does an integrated kitchen management system help?
A KMS shows your kitchen staff what customers have ordered and helps them to get the right food out at the right time. You might know it as a bump screen, or a kitchen display system (KDS). An integrated KMS, or paperless kitchen does more than that though – it also links to all the other systems in your business, to make the kitchen visible to, and visible from your other operational functions.
So let’s take a look at the way an integrated KMS can help drive customer satisfaction and process efficiency.
Your kitchen is the heart of your business – and the way it operates makes a tangible impact on your success. With an integrated kitchen management system like Redcat, you can ensure that your kitchen staff are operating like a well-oiled cog, efficiently producing meals for eat-in customers, collection or delivery. An integrated KMS connects your kitchen to the rest of your business, including front of house and even customers waiting at home, allowing you operate at maximum efficiency, and to ensure that every single customer gets the meal they ordered, at the time they want it.
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