Advertisements for Menu Overlay in OLO3

Summary 

Enhancements to Redcat's Advertisements feature have enabled the use of videos alongside images and gifs, and these can be applied as an overlay when the menu is displayed on the web and kiosk customer ordering platforms until the user dismisses it.

Businesses can customise and deploy unique menu overlay advertisements by location, sale type or even day of the week.  This will allow for targeted advertising, brand promotion, and location-specific content.

This is particularly useful when different advertisements apply to locations based on criteria (brand, state, etc.).  For example, video ads for specific brands can be allocated only to the stores that cater to that brand. 

The feature is suitable for:

• any business wanting to overlay advertisements when the menu is displayed for web ordering or kiosk filtered and applied by Location and/or Sale Type and/or Day.

Prerequisites

To take advantage of Advertisements for Menu Overlay businesses must have transitioned to using MIM (Menu Information Manager) to program and publish to OLO3 (Online Ordering 3).

• Polygon Central deployed with the Q1 2025 Production Release or later is required.
  
  

How To Create a Video Advertisement for Menu Overlay

The advertisements for the Menu Overlay will be programmed in Polygon Central in
Loyalty & Ordering | Advertisements.

You can find more details on programming advertisements in the linked article below.

Your advertisement will be created in the following format:

• Display:  Web Ordering or Kiosk (as appropriate)
• Type:  Post
• Section: Menu Overlay

In the Other Rules section make sure you select the relevant:

• Days of the Week
  This is a multi-select field, so click on the required day(s) and then click off the field to save the selections.  Leaving the Days of the Week field blank equates to 'all days'.
• Locations
  This is a single-select field but selections can be appended, so as each location is chosen it will be appended to the list.  Leaving the location field blank equates to 'all locations'.
• Sale Types
  This is a single-select field but selections can be appended, so as each sale type is chosen it will be appended to the list.  Leaving the Sale Type field blank equates to 'all sale types'.

Considerations

The following must be considered when using Video Advertisements with Menu Overlay:

• Large videos may result in slower loading times. 
  The specifications for video files are:
      Format: MP4
      Dimension: 720x720px
      Duration: 10-15 secs
      File Size: 10-15 MB with no audio
• Advertisements programmed for menu overlay will play on a loop until the user dismisses the overlay.  There should only be one advertisement that meets the criteria for a given location, sale type or day.
  
  

Related Functionality