This article provides information on the Braze Integration with Polygon Loyalty.
Contents
How do I get this integration?
Summary
Braze is a platform designed to help businesses engage with their customers through multiple channels, such as email, mobile, and the web. It enables companies to personalise their communication and automate their interactions, thus strengthening relationships and increasing customer loyalty and retention.
With features like targeted messaging, in-app messaging, push notifications, and email marketing, Braze provides a comprehensive suite of engagement tools.
By combining Braze with Redcat, companies can leverage data collected from loyalty members and their behaviour to enhance their communication and bring customers back to their restaurants.
What is Braze?
Braze is a customer engagement platform that provides businesses with the tools to build lasting relationships with their customers through personalized, omnichannel communication.
The platform also provides advanced targeting and segmentation capabilities, allowing businesses to send tailored messages to the right audience at the right time.
What makes Braze unique?
Braze differentiates itself from other companies by offering a comprehensive solution that combines customer data from multiple sources and provides a unified view of the customer, enabling businesses to deliver highly personalized experiences.
Braze's open API allows easy integration with other systems, further enhancing the platform's ability to deliver a seamless customer experience across all channels.
The Benefits
By combining Braze's omnichannel communication capabilities with Redcat's customer data, businesses can create engaging customer experiences and build lasting relationships with their customers.
Integrating Braze and Redcat is an effective way for businesses to improve customer engagement and drive customer loyalty.
Use Cases
The integration will post the following predefined events:
- Member Registration
- Member & Guest Sales
- Member Update
- Member Delete
These custom events are also supported:
-
Order Completed
-
Member Registration Completed
-
Coupon Provisioned
-
Coupon Redeemed
In addition, the SDK for App includes :
- Push Notifications,
- In-app Messaging
- Basic Analytics.
Within this functionality, Redcat is responsible for posting the event data into Braze.
Any setup of campaigns is completed within Braze and does not fall within the scope of this integration or Redcat knowledge.
Prerequisites
Clients wanting to utilise the Braze Integration with an app will require a new build of the app to incorporate the Braze Authentication Keys.
Polygon Central may require an updated deployment and there may be server configuration required.
How do I get this integration?
To see how you can utilise this functionality in your business, contact your account manager or get in touch with us at 1300 4 REDCAT.
Article Change Log
| Date | Record of Changes | Author |
|
August 2023 |
First publication of this article |
STB |