Digital Stamp Cards (Setup Guide)

Summary

Digital Stamp Cards unlock next-level customer loyalty and engagement for hospitality businesses.  Inspired by the familiar punch card, it offers a seamless, mobile-based experience that drives repeat visits and boosts customer satisfaction. 

After downloading the brand's app, customers simply scan their loyalty card to automatically earn virtual stamps with every sale made across all purchasing platforms (POS, web, app and kiosk).  These stamps unlock unique rewards, turning loyalty into a dynamic, gamified experience that keeps customers coming back for more.

 

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Prerequisites

Businesses wanting to implement Digital Stamp Cards must also have OLO 3 implemented for online ordering.

Businesses wishing to allow Digital Stamp Cards to be added to a digital wallet will need to have Wallet Loyalty enabled.

Specific deployments will be required to utilise Digital Stamp Cards. 

Please ask your Redcat contact to ensure:

• all relevant code has been deployed to Polygon Central.

• your app is the build required to support Digital Stamp Cards.

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About Digital Stamp Cards

The Look

Visually, Digital Stamp Cards can display either a row of dots (where each dot is coloured as the stamps are earned) or icons (where custom images can be displayed when a stamp is earned, and for rewards).

The Accrual Method

You can choose how your customers will earn stamps on their Digital Stamp Cards:

• A stamp can be applied for each purchase that meets a minimum spend requirement - eg. 'earn a stamp for every transaction over $7', or
• A stamp(s) will be applied whenever a particular item(s) is included in a sale.

The Reward(s)

You can choose how many rewards a customer can earn on the Digital Stamp Card and the position of the reward on the card.

Rewards are delivered in the form of a coupon which is added when the stamp is applied on the reward spot.

When a reward is achieved the customer will also be advised by email.

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Configuration Options for Digital Stamp Cards

To assist you in the implementation process for Digital Stamp Cards, you should consider and  decide:

• How many stamps will be on the card?
• Do you want dots or icons to represent each stamp?
  - if icons, you will need to provide the graphic assets for each different icon required.
• What stamp type do you want?
  - per transaction (a stamp is earned when a transaction meets the minimum spend criteria).
  - per item (a stamp is earned for each item purchased that meets the configured criteria).
      - what is the maximum number of stamps that can be earned in one transaction?
      - what PLU(s), categories or classes should be included in the criteria?
• When does the customer earn a reward?
      - how many rewards per card, and at which stamp positions?
• What coupon(s) should be used/created and mapped to the rewards on the stamp card?  It is recommended that the coupons should be an independent campaign so that they can be randomly assigned as required.
• The minimum spend required to earn stamps on a sale?
• What text you would like included on the stamp card?
  - for example, 'You are {} stamps away from your next reward!'
• Do you want customers to be able to add the stamp card to their apple / google wallet?
  - if yes, you will need to provide the graphic assets as detailed below.
  
  

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Assets for Digital Stamp Cards

Please provide the following graphic assets for your Digital Stamp Card.

Asset	Comment	Specification
Icons	PNG file with transparent background. One image for each distinct icon you require. The image will require a border radius of 50% (displayed as a circle)	(w) 100px (h)  100px
Digital Wallet Cards	PNG file with transparent background. One image for each possible card to be displayed. The image should contain the stamps and any accompanying text. Eg. an image for a new stamp card, an image for a card with one stamp applied, an image for a card with two stamps applied, all the way through to an image of a completed card.	Dots: (w) 1125px (h)  192px Icons: (w) 1125px (h)  432px

For digital wallet cards with dots, your images will be for this portion of the card.

For digital wallet cards with icons, your images will be for this portion of the card.

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Other Considerations 

These considerations apply to Digital Stamp Cards:

• All images must be provided to, and hosted by Redcat.  Images cannot be locally hosted for digital stamp cards.
• Only one Digital Stamp Card campaign can be applied at any time.
• The number of stamps on a Digital Stamp Card cannot be amended once the stamp card has been enabled.  To change the number of stamps the current stamp card will need to be deleted and another stamp card created.
• Digital Stamp Cards will become visible to customers when they make their first sale, or when their profile is refreshed on either the web or app.
• Digital Stamp Cards added to a digital wallet will not be updated until the member is updated or they make a sale.
• No stamps are awarded on $0.00 value transactions regardless of the items included.
• Stamps will be included in the transfer of member data when a member merge is performed.
• Stamps will be added to the Digital Stamp Card when a member enacts a Claim Receipt if the claimed transaction qualifies for stamp(s).
• Stamp card data is not removed from the database when a member is deleted.
• If a Digital Stamp Card is removed, all stamp card data is deleted.
• If a transaction for which a stamp(s) has been earned is refunded, the customer will retain the stamp(s).
• If a transaction entered via POS in-store includes a discount, no stamp will be added to the Stamp Card.

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Related Articles

You can find more information on Digital Stamp Cards in this article.

 

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